Publicity Electricity: How to Plug Your Business Into The Media?
By: Todd Brabender
What business doesn’t want the best publicity that they can get? I found this article to be very interesting because I am in the business field. This is a great resource that I can show my students some day that will help them understand how important it is to make sure we are getting positive media exposure for our business. This quote from the article is so true and I wanted to share it with everyone who hasn’t yet had the chance to read this great article.
“The key to “seeing the light” is knowing how to generate your own “publicity electricity” and plugging yourself into multiple outlets – media outlets that is.”
There are many keys to making sure that a company has great publicity some sources are magazines, newspapers, TV, radio or the increasingly popular online news outlets, and media sources. Each and every business in the world has at least one element of it that is newsworthy. It just requires you to fire up that publicity generator and shine some light on it for the media to see.
There are many different places the publicity comes from. Some businesses choose to do campaigns to promote their products. Others might choose media outlets, case studies, or just show reporters how the business you work for is positively affected your clients and how it can provide benefits for everyone. Every business is going to take a different approach and that is what needs to be done. The same process is not going to work for all business. One other bit of advice that I felt was good from the article is, “I’m sure you’ll find that once you generate your best “publicity electricity” -- you will be “shocked” at the interest you can generate.”
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I had not seen this article before reading your blog, so of course I had to go and Live Search it! There were hundreds of links that came up regarding “publicity electricity.” Apparently this is a very popular phrase with lots of companies.
ReplyDeleteThe basis of all of the articles, however, was the same: plugging your company into several different media outlets. From my personal standpoint, I cannot begin to stress how important this truly is.
Yes, newspapers are great, but not everyone sits down or logs on to read the newspaper. Never shortchange other mediums, such as radio and television, as vehicles to carry your message.
Part of being in PR is knowing how to get the most bang for your company’s buck, and what better way to do so than getting acquainted with your local media?
I have cultivated a relationship with a reporter from the Fargo Forum, and if there is something about WFPS that I want to make the news, I just call her and she finds a way to work it in. This doesn’t cost me a dime, but the buzz it creates is priceless.
I would have to agree that every business would benefit from that comment. I know working with my dad and talking to him about advertisement, that he has to pick and choose as to what he puts out there and how he gets his business name out there. Some times the ads arent as profitable as he would like and some are so outrageous for the cost to put them out there. His main source of advertisement is newspaper or the classifieds, but he has had radio ads that did work out for him.
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